Ready for Takeoff
- An Underdose of Talent. // Time;11/18/1966, Vol. 88 Issue 21, p107
The article focuses on the issues faced by television networks' concerning the television shows they would air. It mentions that television viewers anticipate more from television journalism than television entertainment, in which the networks gave up various television shows. It says that one...
- Nielsen: Univision's KMEX-TV Tops in 18-49. Ibarra, Sergio // Television Week;1/19/2009, Vol. 28 Issue 3, p3
The article reports that Los Angeles, California-based Univision O&O KMEX-TV finished the 2008 calendar year as the number one station in the U.S., regardless of language, among viewers 18-49 throughout several parts of the day. Year-end Nielsen Station Index live-plus-seven-day information...
- Are TV's Men Coming Back? Buyers Say Drop Is Permanent. Solman, Gregory; Kaplan, David // Adweek Eastern Edition;12/1/2003, Vol. 44 Issue 47, p10
Nielsen Media Research Inc. last week issued its answer to a question bedeviling media buyers and sellers: Changes in methodology account for some of the dramatic decline in TV viewership among young males, but not most of it. The networks, still unhappy with Nielsen, were set to meet with the...
- Carolina Cool. // Broadcasting & Cable;8/30/2004, Vol. 134 Issue 35, p17
Presents an update on the television broadcasting market in Charlotte, North Carolina as of August 2004. Forecast on the total amount of revenues that will be generated through television broadcasting in 2004; Market performance of television station WSOC, an affiliate of Cox Broadcasting;...
- Nielsen: We Just Got Better. McClellan, Steve; Romano, Allison // Broadcasting & Cable;12/1/2003, Vol. 133 Issue 48, p26
Deals with the decline in young male viewers of broadcast networks in the U.S. as of November 16, 2003. Factors which contributed to the decline; Percentage of male audience lost by prime time programs in the country; Subgroups which were underrepresented in the national people meter of Nielsen.
- Redesigning the News. Frank, Reuven // New Leader;Sep/Oct2004, Vol. 87 Issue 5, p39
Discusses innovations in television broadcasting of news in the U.S. Concept of morning television programs; Efforts of networks to integrate entertainment into evening newscasts; Emphasis on audience demand for pre-packaged news according to Pulitzer Prize-winning media critic David Shaw.
- IS CRUCIAL DAYPART FINALLY PAST ITS PRIME? Atkinson, Claire // Advertising Age;5/14/2007, Vol. 78 Issue 20, pS-1
The article reports on changes which are being seen in the behavior of television viewers of prime time television programs in the U.S. A discussion of the impact digital video recorders, Internet television, and broad band and on-demand options are having on traditional prime time television...
- Where Did Nielsen's Young Men Go? McClellan, Steve // Broadcasting & Cable;10/20/2003, Vol. 133 Issue 42, p3
Reports on the decline in the level of men using television in prime time in the U.S. in 2003. Television networks affected by the decline; Possible explanations for the decline; Percentage year-to-year increase in the amount of videogame playing by men 18 to 34 years of age.
- Sports loses CPM effectiveness. Mandese, Joe // Advertising Age;9/16/1991, Vol. 62 Issue 38, p50
Reports on the impact of shifts in advertising costs and television viewing patterns on network sports programming. Analysis of Nielsen ratings and cost estimates by Bozell; Price gap between prime time and sports; Cost of cable sports programming.