Beta: Subs Want Movies

Reynolds, Mike
July 2004
Multichannel News;7/26/2004, Vol. 25 Issue 30, p29
Focuses on a Beta Research Corp. study which revealed that a pair of movie services held the most interest for cable subscribers among digital/emerging networks. Top digital/emerging networks in the U.S.; Percentage of respondents who are interested in HBO On Demand; Comparison between the result of a survey on awareness in video-on-demand services in 2003 and 2004.


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