TITLE

Don't Pitch Tech, Marketers Say

AUTHOR(S)
Moss, Linda
PUB. DATE
July 2004
SOURCE
Multichannel News;7/26/2004, Vol. 25 Issue 30, p10
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Offers a strategy in terms of how to approach the launches of new products in television. Result of research by MovieBeam of Buena Vista Datacasting on the services' edge over going to a video-rental store; Goal of Sirius and its marketing, according to executive vice president Mary Pat Ryan.
ACCESSION #
13919743

 

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