Don't Pitch Tech, Marketers Say

Moss, Linda
July 2004
Multichannel News;7/26/2004, Vol. 25 Issue 30, p10
Offers a strategy in terms of how to approach the launches of new products in television. Result of research by MovieBeam of Buena Vista Datacasting on the services' edge over going to a video-rental store; Goal of Sirius and its marketing, according to executive vice president Mary Pat Ryan.


Related Articles

  • Ryan's 'direct' skills beamed to USSB.  // Advertising Age;3/7/1994, Vol. 65 Issue 10, p35 

    This article reports on the hiring Mary Pat Ryan as vice president for marketing at United States Satellite Broadcasting Co. (USSB). In her new post, Ryan will oversee nationwide marketing of 14 premium cable TV channels USSB will beam via satellite to U.S. subscribers. The hiring of Ryan, who...

  • Blockbuster Fast-Forwards Tagline. Wasserman, Todd // Brandweek;3/14/2005, Vol. 46 Issue 11, p5 

    Reports on the move of Blockbuster to launch a follow-up advertising campaign for its video rental promotion on TV. Features of the All You Can Watch program; Details of the TV spot; Information on the agency who handled the marketing campaign.

  • Revenue-sharing: Once derided, it's now seen by many as video distribution's future. Jeffrey, Don // Billboard;07/11/98, Vol. 110 Issue 28, p57 

    Discusses revenue-sharing, a marketing technique used in video rental. How revenue-sharing could become the dominant form of video distribution of the future; The two leading companies in the revenue-sharing business; The amount earned by the wholesale video-rental market every year; Comments...

  • A slowdown in hit titles stalls video rental business. Scally, Robert // Discount Store News;6/23/97, Vol. 36 Issue 12, p111 

    Looks at the competing home entertainment technologies and the financial problems on rental portion of home video business. Home video business studies by Alexander and Associates firm; Links between rental and sell-through video markets; Impact of Direct broadcasting satellite (DBS) for home video.

  • Home screen home. Woodhuysen, James // Sight & Sound;Jun91, Vol. 1 Issue 2, p24 

    Focuses on the characteristics of television in Great Britain in 1990s. Culture of electronic display in the home; Tool for educational advancements; Trend in video rental; Climate of censorship.

  • Fast forward for video rental. Croft, Martin // Marketing Week;4/8/1999, Vol. 22 Issue 10, p36 

    Reports on the performance of the video rental market in Great Britain. `Men in Black' as most watched video rental; Percent growth of the market in 198; Populatr video rental titles; Background into the operations of Video Track, a measurement of video viewing figures; Length of time that...

  • VOD Rolls on Without Hollywood, for Now. Kagan, Paul // Cable World (10427228);5/20/2002, Vol. 14 Issue 20, p42 

    Discusses issues in the cable television industry as of May 2002. Impact of cable's video-on demand thrust toward free television programming on the movie rental business; Information on the Kagan National Community Television Association Stock Indicator.

  • Two-Way Television: A Tool for New Product Research. Bushman, F. Anthony; Robinson, Richard // Business Horizons; 

    By enabling consumers and marketers to get a closer and faster look at each other, two-way television promises to open new vistas to marketing research. In the 1980s, marketing research costs, including research design, fielding and analysis will steadily rise. The rapid pace of dynamic markets...

  • Ritz going back on TV after 30-year Break. Bamford, Vince // Grocer;3/29/2014, Vol. 237 Issue 8147, p26 

    The article reports on the released of a television (TV) advertisement related to the new product development (NPD) for the Ritz Crackers, a snack cracker brand developed by the Mondelez International, a subsidiary company of the National Biscuits Co. (Nabisco) in Great Britian.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics