TITLE

To Target Market, Be Savvy

AUTHOR(S)
Moss, Linda
PUB. DATE
July 2004
SOURCE
Multichannel News;7/26/2004, Vol. 25 Issue 30, p10
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the topics discussed at a Cable & Telecommunications Association for Marketing Session titled "New Ways to Slice, Dice and Entice New Audiences." Percentage of people aged 50 and older who prefer to watch television if they had an extra hour; Estimated number of U.S. Hispanic population in the U.S.; Information on how cable veteran Sara Levinson created marketing strategies and advertisement to attract more women and kids to the National Football League.
ACCESSION #
13919741

 

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