To Target Market, Be Savvy

Moss, Linda
July 2004
Multichannel News;7/26/2004, Vol. 25 Issue 30, p10
Reports on the topics discussed at a Cable & Telecommunications Association for Marketing Session titled "New Ways to Slice, Dice and Entice New Audiences." Percentage of people aged 50 and older who prefer to watch television if they had an extra hour; Estimated number of U.S. Hispanic population in the U.S.; Information on how cable veteran Sara Levinson created marketing strategies and advertisement to attract more women and kids to the National Football League.


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