OLN Pedals to Record Ratings

Donohue, Steve
July 2004
Multichannel News;7/26/2004, Vol. 25 Issue 30, p6
Reports that Lance Armstrong's bid for a sixth Tour de France title has lifted the ratings of Outdoor Life Network to all-time highs. Information on the previous rating of Outdoor; New record set by Outdoor for total viewers; Remarks from Outdoor President Gavin Harvey on the cyclists they have been spotlighting.


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