TITLE

CTAM TAPS SS&K FOR NEW AD EFFORT

AUTHOR(S)
Donohue, Steve; Moss, Linda
PUB. DATE
July 2004
SOURCE
Multichannel News;7/26/2004, Vol. 25 Issue 30, p1
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the appointment of advertising agency Shepardson, Stern & Kaminsky (SS&K) by the Cable & Telecommunications Association for Marketing to design a national ad push set to launch in fall 2004. Ad campaigns made by SS&K ; Remarks from SS&K founding partner Lenny Stern on the national ad that will be created; Theme of the ads according to association CEO Char Beales.
ACCESSION #
13919725

 

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