TITLE

Altitude Deal Lets Dish Add Brand to Arena

AUTHOR(S)
Umstead, R. Thomas; Reynolds, Mike
PUB. DATE
July 2004
SOURCE
Multichannel News;7/26/2004, Vol. 25 Issue 30, p1
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the deal between Altitude Sports and Entertainment Network and Dish Network which lets Dish add its brand name on the top of the Pepsi Center arena in Denver, Colorado. Remarks from Dish vice president of cable TV programming Eric Sahl on the Denver market; Number of subscribers of Dish; Benefits of the deal to Altitude.
ACCESSION #
13919722

 

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