Altitude Deal Lets Dish Add Brand to Arena

Umstead, R. Thomas; Reynolds, Mike
July 2004
Multichannel News;7/26/2004, Vol. 25 Issue 30, p1
Reports on the deal between Altitude Sports and Entertainment Network and Dish Network which lets Dish add its brand name on the top of the Pepsi Center arena in Denver, Colorado. Remarks from Dish vice president of cable TV programming Eric Sahl on the Denver market; Number of subscribers of Dish; Benefits of the deal to Altitude.


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