TITLE

Cereal toy with mercury battery creates debate, disposal issue

AUTHOR(S)
Geiselman, Bruce
PUB. DATE
July 2004
SOURCE
Waste News;7/19/2004, Vol. 10 Issue 6, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Kellogg Co. is promising not to use toys powered by batteries containing mercury in future promotions after environmentalists and New York state officials criticized the cereal company for an ongoing toy giveaway. Governor George Pataki signed a bill into law July 12 banning mercury-added novelty products amid controversy about a Spider-Man 2 toy giveaway involving Kellogg's breakfast cereals. The law will keep mercury, a toxin, out of landfills and from damaging the environment. Environmentalists and Westchester County (N.Y.) Executive Andrew Spano have asked Kellogg's to recall packages of Frosted Flakes, Rice Krispies and other cereals containing the toys.
ACCESSION #
13901695

 

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