TITLE

Alperts' bedding ads stress health benefits

PUB. DATE
July 2004
SOURCE
Furniture/Today;7/26/2004, Vol. 28 Issue 46, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on a series of newspaper advertisements created by Alperts Furniture for its Masterpiece line of Serta bedding. Description of the print advertisements; Health message conveyed by the advertising copy; Features and benefits of Masterpiece mattresses.
ACCESSION #
13888312

 

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