TV torment: No sweeps!

Mullman, Jeremy
July 2004
Crain's Chicago Business;7/12/2004, Vol. 27 Issue 28, p1
Sweeps, the exposés, stunts and network tie-ins that erupt thrice annually on local newscasts, could be swept aside by a change in the way television audiences are measured. Nielsen Media Research Inc., whose ratings determine advertising rates, is scheduled to begin using electronic people meters in Chicago this August, a departure from the viewer diaries it has used for decades. WGN-TV/Channel 9 reporter Robin Baumgarten used hidden cameras to spy on dogs while their masters were at work. Inspired by her own back problems, which a doctor attributed to her shoes, WLS-TV/Channel 7's artist Janet Davies reported on the hazards of heels.


Related Articles

  • Nielsen Shifts Local Metrics. Renfrow, Jacqueline // Response;Dec2009, Vol. 18 Issue 3, p8 

    The article reports on the decision of Nielsen to change the metric upon which advertising deals for local television advertisements in the U.S. are measured. Nielsen wants to implement a measurement that would account for viewers who watch either live or within 24-hour of air time. According to...

  • Facing the DVR's Future. Mandese, Joe // Television Week;3/15/2004, Vol. 23 Issue 11, p27 

    Reports on the impact of the changes in the methods used by Nielsen to gather and report its television audience ratings on television advertising in the U.S. Changes to be implemented by Nielsen; Percentage of time households with digital video recorders (DVR) that skip commercials during live...

  • NIELSEN RATINGS REPORT.  // Daily Variety;7/20/2005, Vol. 288 Issue 12, p8 

    Reports the ratings of various television programs in the United States from Nielsen Ratings from July 11-17, 2005. Total viewers; Primetime scorecard.

  • Miami Hot and Bothered by LPMs. Malone, Michael // Broadcasting & Cable;10/13/2008, Vol. 138 Issue 40, p18 

    The article focuses on the adoption of Nielsen Media Research Inc.'s Local People Meters (LPM) by the television broadcasters in the U.S. LPM is considered as one of the most bankable truisms in the market. It notes that Nielsen switch on the meters in Miami, Florida on October 2, 2008. Station...

  • Nielsen Unveils Updated Diaries. Greppi, Michele // Television Week;5/9/2005, Vol. 24 Issue 19, p6 

    Focuses on the updated diaries launched by Nielsen Media Research aimed to improve the rate of cooperation and equality of information among television viewers in the U.S. Process of recruiting participants for television ratings research; Significance of the diaries to television broadcasting;...

  • Huge TV research tender.  // Finweek;12/3/2009, p52 

    The article offers information on the Saarf Television (TV) Audience Measurement Survey. It mentions that the survey could be worth 60 million Rands per year, which depends on the media owner's willingness to pay. It cites that the costs are due to the fragmentation of TV audiences. It states...

  • Watchdog rejects Nielsen plan. Littleton, Cynthia // Hollywood Reporter -- International Edition;6/1/2004, Vol. 384 Issue 6, p6 

    The Media Ratings Council (MRC), the industry watchdog group that monitors quality-control issues for Nielsen Media Research Inc. and other ratings providers, has declined to give its accreditation seal of approval to the Local People Meter service that Nielsen is scheduled to launch in the New...

  • Madison Ave. blames nets for male tuneout. McClintock, Pamela // Daily Variety;11/6/2003, Vol. 281 Issue 24, p3 

    Focuses on the problem faced by broadcast networks with the drop in young-adult male viewers in the U.S. Failure of the networks to develop programming for young men; Reaction of advertisers on the situation; Blame thrown to Nielsen for the problem.

  • College Credit. Lafayette, Jon // Television Week;2/5/2007, Vol. 26 Issue 6, p1 

    The article reports on the inclusion of college students watching television (TV) at school in the ratings computed by Nielsen Media Research. The additional viewers can provide a shot in the arm for television networks because young consumers are avidly sought by advertisers. The figures...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics