Cyphert, Dale
March 2004
Business Communication Quarterly;Mar2004, Vol. 67 Issue 1, p80
Academic Journal
The article looks at the use of PowerPoint as a visual aid in U.S. business presentations and questions whether it is leading to intellectual reductionism among office workers. Microsoft Office Suite, which includes the PowerPoint application, had over 120 million registered users in 2000, with an estimated 96% market penetration. While delivering a presentation with PowerPoint is an indispensable business skill, slides often have detrimental effects on dialogue and interaction. The author feels that the software holds promise for attractive, dynamic presentations, but often results in monotony and tedium. Presentation slides are often presented as a visual aid which can strengthen a speech as long as they are kept simple and clear, without too many colors, words, or designs.


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