TITLE

Newspapers and Organizational Development: Management and Journalist Perceptions of Newsroom Cultural Change

AUTHOR(S)
Gade, Peter J.
PUB. DATE
March 2004
SOURCE
Journalism & Communication Monographs;Spring2004, Vol. 6 Issue 1, p3
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This article describes a research which uses organizational development theory as a framework for assessing the perceptions and attitudes that top newsroom managers and rank-and-file journalists have about initiatives aimed at changing the newsroom culture. The study also explores the impact of two newer, largely unstudied variables that have been a part of change initiatives--newsroom restructuring and the reader-oriented redefinition of news values--to better understand how journalists perceive change and its impact. Organizational development scholarship is rooted in social psychology and management. The study takes a different approach than most organizational development research and attempts to advance organizational development theory building and the practical understanding of ongoing newspaper change by surveying a relatively large probability sample of rank-and-file journalists and a census of top newsroom managers from 17 newspapers. The study has extended previous change research by approaching the problem differently. Organizational research has seldom been conducted on more than one organization at a time, and its methods are usually qualitative. An important methodological finding of the study is that change can be studied at more than one newspaper at a time.
ACCESSION #
13863715

 

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