Interior Design: Using the Management Services approach in Retail Premises

Davies, John; Tilley, Nicolas
July 2004
Management Services;Jul2004, Vol. 48 Issue 7, p10
Academic Journal
This article describes the use of management services approach for design layouts within retail premises. Layouts are not only concerned with improved utilization of buildings and land, but are very much concerned with increasing sales or added value per unit of floor space, together with maximizing the output from capital equipment, manpower and materials. In the retail environment, layouts must be customer-focused and displays should attract the attention of the purchasing public. In general, there is a broad range of objectives in the design or improvement of layouts within retail situations. The practical task of designing or improving a retail store layout has been almost wholly transformed from drawing board activities to the use of computer technology. Within the retail environment, many consumers make their purchasing decisions based on visual influences, and therefore getting the message right first time is of vital importance. Using a physical store layout in conjunction with a dedicated computer programme, a retail store designer can readily plan the ideal configuration of departments across the store to achieve the objective of obtaining the most appropriate utilization of adjacencies and sales return.


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