TITLE

Wal-Mart DVDs: The price is might

AUTHOR(S)
Amdur, Meredith
PUB. DATE
July 2004
SOURCE
Variety;7/19/2004, Vol. 395 Issue 9, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on that retail store Wal-Mart gets 37 percent of all new DVD purchases in the U.S., based on the findings a 2004 survey of video consumers by NPD Research. Information on the video selection at Wal-Mart store; Comments on Wal-Mart's way of shifting the industry to its way of doing business; Impact of the power to dictate shelf space and positioning on what sells in the video industry.
ACCESSION #
13840212

 

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