U.S. K-12 Instructional Material Sales Climb 17.9% In May

July 2004
Educational Marketer;7/19/2004, Vol. 35 Issue 21, p7
Trade Publication
Reports on the sales in the total basal textbook and supplemental sales of K-12 publishers in the U.S. Prognosis of a decline in industry sales for 2004; Increase of textbook sales; Description of sales of supplemental materials.


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