U.S. College Net Sales Improve 66% In May As Returns Shrink 19%

July 2004
Educational Marketer;7/19/2004, Vol. 35 Issue 21, p4
Trade Publication
Reports on the increase in net sales of college publishers in the U.S. in May 2004. Increase of gross sales; Decline in returns; Reduction of year-to-date losses.


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