Exclusive: Pearson Ed., Despite Flat Performance, Maintains Solid Lead In EM's 2003 K-12 Publisher Index

July 2004
Educational Marketer;7/19/2004, Vol. 35 Issue 21, p1
Trade Publication
Reports on the increase in the sales of Pearson Education Inc., the leading K-12 publisher in the U.S. Growth in the sales of two of the top four print-based K-12 publishers in 2003; Reflection of wildly divergent trends in the market; Participation of Pearson in more textbook adoptions; Percentage of the company's of social studies adoptions.


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