COX'S 'One Voice' VISION

Grossman, Andrew
July 2004
Multichannel News;7/19/2004, Vol. 25 Issue 29, p8A
Features the advertising campaign of Cox Business Services as of July 19, 2004. Use of consistent theme aimed at discrete target audiences; Description of the advertisements created by advertising agency Periscope for the company; Statement from Dena Malso, Cox's director of marketing communications and branding, on the advertising strategy.


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