Rainbow DBS Rules Waves

Farrell, Mike
July 2004
Multichannel News;7/19/2004, Vol. 25 Issue 29, p92
Reports on the acquisition of two direct broadcast satellite (DBS) TV slots by Rainbow DBS at the U.S. Federal Communications Commission (FCC) auction for additional satellite spectrum licenses in July 2004. Opinion of Jessica Reif Cohen, media analyst from Merrill Lynch & Co., on the price of the acquisition; Capacity of the slots purchased by Rainbow DBS; Disadvantage of the slot.


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