TITLE

Revving Up Race Fans

AUTHOR(S)
Donohue, Steve
PUB. DATE
July 2004
SOURCE
Multichannel News;7/19/2004, Vol. 25 Issue 29, p86
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the advertising campaign of Turner Network Television (TNT) for the promotion of the National Association for Stock Car Auto Racing (NASCAR) races. Shift of the target of its NASCAR advertising campaign from sports fans to racing enthusiasts; Promotional campaigns of TNT sister service Cartoon Network for NASCAR races; High Definition TV promotion by TNT in cooperation with Time Warner Cable and Mitsubishi.
ACCESSION #
13833045

 

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