Olympics Promos Go 'Hollywood'

Donohue, Steve
July 2004
Multichannel News;7/19/2004, Vol. 25 Issue 29, p74
Reports on the expansion of the co-marketing agreement between National Broadcasting Co. (NBC) and TV Guide Television Group involving the 2004 Summer Olympics in Athens, Greece. Inclusion of a series of Olympic-themed segments to be shot by "Access Hollywood" stars Nancy O'Dell and Billy Bush for the two networks; Addition of a dedicated Olympic games area to the scrolling program listings of the TV Guide Channel; Tune-in spots to be provided by NBC for TV Guide Channel throughout its coverage of the games.


Related Articles

  • Hail to the Olympics. Antonoff, Michael // Sound & Vision;Sep2004, Vol. 69 Issue 7, p18 

    Presents information on the high-definition TV coverage of the 2004 Olympic Games by NBC in the U.S. in August.

  • CITY OF GLUTES. Franklin, Nancy // New Yorker;9/6/2004, Vol. 80 Issue 25, p167 

    Focuses on the television broadcasting of the 2004 Athens Olympics by the National Broadcasting Co. Inc. in the U.S. Prevalence of games not covered in the broadcasting; Approach of the network in providing the results of every game; Use of digital technology.

  • Elements, an element in Olympic games' coverage. Scott, Andrew // Fairfield County Business Journal;8/23/2004, Vol. 43 Issue 34, p5 

    Reports on the role of Stamford, Connecticut-based Elements in the television coverage of the 2004 Olympic Games by the National Broadcasting Co. Inc. (NBC) in the U.S. Provision of special television editing facilities for NBC; Coordination between NBC and Elements personnel.

  • Olympic Ads Down to Wire. Lafayette, Jon // Television Week;8/2/2004, Vol. 23 Issue 31, p1 

    Focuses on the efforts of NBC television network to promote the Athens Olympics in 2004. Reason behind the softened demand for Olympics commercials; Expectation on the revenue of NBC from Olympics advertising; Cost of advertising; Information on several Olympics sponsors.

  • OLYMPIC-SIZED LEAD. Kissel, Rick // Daily Variety;8/25/2004, Vol. 284 Issue 37, p3 

    Reports on the ratings of U.S. television networks in broadcasting the 28th Summer Olympics. Average number of viewers garnered by National Broadcasting Co. Inc. in its primetime coverage; Total hours of coverage made by CBS Broadcasting Inc.; Impact of the Olympic coverage on the networks' profit.

  • U.S. hoopster telecasts set. Dempsey, John // Daily Variety;7/20/2004, Vol. 284 Issue 11, p5 

    Reports on the telecast of the U.S. men's Olympic basketball team's exhibition games on ESPN and American Broadcasting Co. while National Broadcasting Co. will cover the team's games during the official drive for the 2004 Olympic gold medals. Telecast of the five of the team's six exhibition...

  • BIG FAT GREEK HALO. McClintock, Pamela // Daily Variety;8/26/2004, Vol. 284 Issue 38, p5 

    Reports on the television coverage and viewership of the 2004 Olympic Games in the United States through the National Broadcasting Corp. Universal. Record number of viewers to USA Network, Bravo MSNBC, CNBC, Telemundo and its owned-and-operated stations and the syndicated "Access Hollywood";...

  • Peacock Crowing About Olympics. Lafayette, Jon // Television Week;8/30/2004, Vol. 23 Issue 35, p4 

    Reports on the profit gained by National Broadcasting Co. (NBC) for the television broadcasting of the 2004 Olympic Games as of August 2004. Total revenue of NBC network; Increase in the ratings for the coverage of the 2000 Sydney Olympic Games; National ratings share of the television program .

  • EXEC SHUFFLE.  // Daily Variety;9/22/2004, Vol. 284 Issue 56, p5 

    Presents news briefs related to executives in the television broadcasting industry in the U.S. as of September 2004. Appointment of Margot Davis as vice president of marketing and promotions for the TV Guide Television Group; Selection of Sarah Lesser Avins to become director of major gifts for...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics