Cable's Best and Brightest in Retail

Reynolds, Mike
July 2004
Multichannel News;7/19/2004, Vol. 25 Issue 29, p60
Focuses on the honorees of the 2004 Retail Case Study Competition held by the Cable & Telecommunications Association for Marketing to recognize the efforts of cable operators, programmers and vendors in launching retail-focused marketing programs. Hollywood Holiday Sweepstakes by the Hallmark Channel; Big Game marketing strategy by Time Warner Cable in cooperation with Pioneer Electronics; Hispanic-marketing effort by multisystem operators in the Los Angeles, California area; Marketing strategy employed by Comcast Media with Ultimate Electronics' Soundtrack stores.


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