High Times for High-Speed Advertising

Moss, Linda
July 2004
Multichannel News;7/19/2004, Vol. 25 Issue 29, p56
Focuses on the efforts of multimedia service operators to sell advertising on their high-speed data services, and to create video advertisements using their broadband capabilities. Experiments being conducted by Comcast Corp. and Time Warner Cable; Strategy of Comcast to keep people from switching their home page; Experience of Road Runner in its high-speed data service.


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