'Tour de Lance' Pays Off for OLN

Donohue, Steve
July 2004
Multichannel News;7/19/2004, Vol. 25 Issue 29, p42
Focuses on the increase in advertising sales revenue of Outdoor Life Network (OLN) through its television coverage of the Tour de France bike race. Factors that contributed to the decline in viewership of OLN; Changes to the primetime programming of OLN; Advertisers for the broadcast of Tour de France; Program aired by the cable network in line with its coverage of the Tour de France.


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