Nielsen's 51% Solution Nixes Nicks

Moss, Linda
July 2004
Multichannel News;7/19/2004, Vol. 25 Issue 29, p41
Focuses on the policy change made by Nielsen Media Research regarding the ranking of cable television network ratings in the U.S. Response of Nielsen to complaint of cable programmers regarding the television program rating used for Nickelodeon; Reaction of officials at Nick and Nick at Nite to Nielsen's rule change; Comment of Jack Wakshlag, chief research officer of Turner Broadcasting System, on the policy of Nielsen.


Related Articles

  • TNT Formally Reclaims Prime Crown in '03. Moss, Linda // Multichannel News;1/5/2004, Vol. 25 Issue 1, p8 

    Reports that Turner Network Television (TNT) was the top-rated cable network in the U.S. primetime in 2003 according to Nielsen Media Research data. Primetime rating posted by TNT from December 30, 2002 to December 28, 2003; Rate of decline in the primetime rating of Lifetime television...

  • Cable Tops Broadcast for Another Quarter. Lafayette, Jon // Television Week;3/28/2005, Vol. 24 Issue 13, p16 

    Reports on the viewership growth posted by cable networks in the U.S. in the first quarter of 2005. Comments from Jack Wakshlag, chief research officer for Turner Broadcasting; Wakshlag's forecast on the ratings competition between cable and broadcast networks; Reasons for the growing...

  • Who's Really Watching? Kerschbaumer, Ken // Broadcasting & Cable;5/16/2005, Vol. 135 Issue 20, p14 

    Offers a look at the potential of digital-cable set-top boxes in generating household ratings of TV programs in the U.S. as compared with the census model used by Nielsen Media Research as of May 2005. Details of cable operators who collect viewer data by using the new technology; Projected...

  • To See Saddam, Viewers Caught Fox. Reynolds, Mike // Multichannel News;12/22/2003, Vol. 24 Issue 51, p30 

    Deals with the viewership gained by Fox News Channel in the U.S. in line with the coverage of the capture of former Iraqi leader Saddam Hussein. Number of viewers of Fox according to Nielsen Media Research data; Impact of the coverage on the ratings of Fox News Channel; Household ratings of CNN...

  • AT A GLANCE.  // Broadcasting & Cable;8/15/2005, Vol. 135 Issue 33, p11 

    Presents data on the performance of cable television in the U.S. as of August 2005 according to Nielsen Media Research. Income per capita of viewers; Top syndicated TV programs based on audience rating; Information on commercial TV stations.

  • Soap bubbling up for Disney. Dempsey, John // Daily Variety;04/05/2001, Vol. 271 Issue 27, p1 

    Reports on the ratings success of the Soap Net, a division of Walt Disney Corp., in the United States. Rank in primetime among all basic-cable networks in women 25-54 for the first quarter of 2001; Composition of the network's primetime schedule; Expected growth in the number of subscribers.

  • Cable networks grab bigger overall share. McConville, Jim // Electronic Media;11/30/98, Vol. 17 Issue 49, p1A 

    Looks at the competition provided by cable television networks to the big four television broadcast networks in time for the 1998 November sweeps in the United States. Increase in prime-time household delivery by advertisement-supported cable networks; Increase in cable networks' collective...

  • Cable's Growth Continues. Larson, Megan // MediaWeek;7/1/2002-7/8/2002, Vol. 12 Issue 26, p6 

    Reports on the increase in cable television audience in the U.S. as of July 2002. List of launched series which helped increase individual network ratings; Cable networks which experienced decline in household ratings; Suggestion on increasing the flow of audience from broadcast to cable.

  • ESPN wins cable's young demo crowns. Chunovic, Louis // Electronic Media;11/4/2002, Vol. 21 Issue 44, p8 

    Reports that ESPN cable television network has won the top spot in cable's young demo household ratings for being best prime time broadcaster in October 2002 with Music Television getting the second position. Average earnings of ESPN and Music Television for 2002; Leading popular prime-time...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics