Nielsen's 51% Solution Nixes Nicks

Moss, Linda
July 2004
Multichannel News;7/19/2004, Vol. 25 Issue 29, p41
Focuses on the policy change made by Nielsen Media Research regarding the ranking of cable television network ratings in the U.S. Response of Nielsen to complaint of cable programmers regarding the television program rating used for Nickelodeon; Reaction of officials at Nick and Nick at Nite to Nielsen's rule change; Comment of Jack Wakshlag, chief research officer of Turner Broadcasting System, on the policy of Nielsen.


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