Networks Love Genre-Based Lineups

Moss, Linda
July 2004
Multichannel News;7/19/2004, Vol. 25 Issue 29, p34
Presents the views of cable television networks in the U.S. on the concept of grouping networks by genre. Information on the test being conducted by Comcast Cable in line with grouping networks by genre; Impact of grouping networks by genre on subscribers; Initiative of Comcast in line with genre-based structure of programming; Strategies of ESPN and Court TV in providing programming services to cable operators.


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