TITLE

TV Spending Forecast to Climb by 17%

AUTHOR(S)
Farrell, Mike
PUB. DATE
July 2004
SOURCE
Multichannel News;7/19/2004, Vol. 25 Issue 29, p30
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Presents a forecast by PricewaterhouseCoopers LLC on advertising spending in the television distribution market in the U.S. from 2004 to 2008. Increase in shares of direct-broadcast satellite providers and wireline video providers in the multichannel video market; Percentage of increase in spending among analog and digital cable subscribers; Aggregate annual spending on video-on-demand (VOD) and subscription VOD services; Growth in broadcast and cable television advertising spending during the period.
ACCESSION #
13832555

 

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