TITLE

ELLIS Talks Ads

PUB. DATE
July 2004
SOURCE
Multichannel News;7/19/2004, Vol. 25 Issue 29, p1
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Interviews Chuck Ellis, chief marketing officer of Time Warner Cable. Comments on the advertising and marketing plans of DirecTV; Factors that contribute to the shift in customers' subscription from cable to satellite TV; Information on the cable industry's Only Cable Can advertising campaign.
ACCESSION #
13832368

 

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