TITLE

CABLE GETS TOUGH

AUTHOR(S)
Donohue, Steve
PUB. DATE
July 2004
SOURCE
Multichannel News;7/19/2004, Vol. 25 Issue 29, p1
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the efforts of the U.S. cable industry to boost customer subscription. Description of television advertisements which are against satellite and telephone company competitors; Comment from Jim Matusoff, senior vice president of Adelphia Communications Corp.; Information on the "Only Cable Can" advertising campaign initiated by the Cable & Telecommunications Association for Marketing.
ACCESSION #
13832364

 

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