Donohue, Steve
July 2004
Multichannel News;7/19/2004, Vol. 25 Issue 29, p1
Focuses on the efforts of the U.S. cable industry to boost customer subscription. Description of television advertisements which are against satellite and telephone company competitors; Comment from Jim Matusoff, senior vice president of Adelphia Communications Corp.; Information on the "Only Cable Can" advertising campaign initiated by the Cable & Telecommunications Association for Marketing.


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