TITLE

CAN SCORES AID IN TARGETING CLIENTS?

AUTHOR(S)
Krebsbach, Karen
PUB. DATE
July 2004
SOURCE
Bank Technology News;Jul2004, Vol. 17 Issue 7, p23
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on banks' scoring method which uses non-credit data and modeling aimed at improving the success of customer-acquisition campaigns for credit card, retail and continuity markets. Features of Fair Isaac Corp.'s Qualify marketing score; Fair Isaac's development of credit bureau scores through Equifax, Experian and TransUnion; Results of initial tests of Qualify score.
ACCESSION #
13825025

 

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