A Political Hot Button Gets Popular with Consumers

Adams, John
July 2004
Bank Technology News;Jul2004, Vol. 17 Issue 7, p14
Trade Publication
Reports on findings of a research from Elo TouchSystems which indicated that consumers are growing comfortable with using touch-screen self service for financial transactions. Consumers' preference to touch screens than bank tellers and other customer-service representatives; Methdology of the survey conducted by Penn Schoen & Berland; Controversy over the use of the touch-screen technology on election in California.


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