TITLE

Mixed messages on wireless value

AUTHOR(S)
Nolle, Thomas
PUB. DATE
July 2004
SOURCE
Network World;7/19/2004, Vol. 21 Issue 29, p33
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article looks into the issues surrounding wireless communications. Wireless voice is under a lot of price pressure because of competition. To make traditional cellular/PCS wireless services profitable in the near term, executives need other offerings to achieve leverage in service bundles, a valuable home territory to exploit, and a credible national name. The big question with wireless remains whether there is any real application beyond voice. If not, the competitive forces that have largely destroyed voice profits in the wireless sector eventually could destroy wireless profits.
ACCESSION #
13823629

 

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