TITLE

8 IS ENOUGH

AUTHOR(S)
Graham, John R.
PUB. DATE
June 2004
SOURCE
Proofs;Jun2004, Vol. 87 Issue 3, p41
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents tips to prevent the failure of the marketing and sales initiatives of a company. Failure to capture the customers' attention; Importance of consistency in marketing strategy for the company; Significance of brand names to customers.
ACCESSION #
13809949

 

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