District And Classroom Assessment Sales Gain Share Of K-12 Testing Segment

July 2004
Educational Marketer;7/12/2004, Vol. 35 Issue 20, p1
Trade Publication
Reports on the projected profit to be derived by the educational publishing industry in the United States from the rising demand in local K-12 assessment tests. Efforts of educational districts and schools nationwide in complying with the U.S. government's "No Child Left Behind" educational policy; Integration of assessments into the instructional cycle of a classroom; Business strategy of publishers aimed the expanding assessment market.


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