TITLE

District And Classroom Assessment Sales Gain Share Of K-12 Testing Segment

PUB. DATE
July 2004
SOURCE
Educational Marketer;7/12/2004, Vol. 35 Issue 20, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the projected profit to be derived by the educational publishing industry in the United States from the rising demand in local K-12 assessment tests. Efforts of educational districts and schools nationwide in complying with the U.S. government's "No Child Left Behind" educational policy; Integration of assessments into the instructional cycle of a classroom; Business strategy of publishers aimed the expanding assessment market.
ACCESSION #
13798253

 

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