Publishers Reap Rewards From Motion Picture Tie-Ins

July 2004
Book Publishing Report;7/12/2004, Vol. 29 Issue 26, p1
Trade Publication
Reports that book publishers are reaping commercial benefits from motion picture tie-ins. Titles of books that were released by three of the leading publishers in the United States, Random House, Warner Books and HarperCollins; Commercial success of the film adaptations; Marketing strategy for books from the young adult market.


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