Tracking Traffic

July 2004
Convenience Store News;7/12/2004, Vol. 40 Issue 9, p86
Trade Publication
Loyalty programs are experiencing a surge in the convenience store channel. At this year's NACSTech held in Grapevine, Texas, a number of vendors introduced new loyalty hardware and software and announced new retailer relationships. NCR Corp. announced NCR Copient, a one-to-one marketing self-serve kiosk. With the ability to interface with the point-of-sale, it allows customers to scan loyalty cards and receive printouts. Convenience stores can also program the kiosks to ask one or two questions to gather information from their key customers.


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