Power Play

Embrey, Alison
July 2004
Convenience Store News;7/12/2004, Vol. 40 Issue 9, p73
Trade Publication
Since the 2000 census, the story on everyone's minds has been the rising Hispanic population, now surpassing African-Americans as the largest minority group. Despite coming in second in terms of total minority population, African-Americans as consumers are increasing in their buying influence and buying power, making the segment a must-have niche to the overall retail industry, including convenience stores. According to the U.S. Census Bureau, the African-American population is projected to increase about 71 percent by 2050, from 35.8 million to 61.4 million. That number would raise the African-American segment of the country's total population from 12.7 percent to 14.6 percent.


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