The Energy Train

Embrey, Alison
July 2004
Convenience Store News;7/12/2004, Vol. 40 Issue 9, p58
Trade Publication
Convenience is the number-one barrier to healthy eating for American shoppers, followed by cost and confusion, according to the Food Marketing Institute. When food service cost limitations are a factor, energy bars are a quick, convenient meal replacement addition that can add dollars to a retailer's bottom line. The energy supplements category, which includes energy bars, energy drinks and liquid/powdered protein drinks, is forecasted to reach $8 billion by 2008. According to Mintel consumer research, energy products appeal to a growing number of consumers, with consumption reaching 36 percent in January 2004, compared to 28 percent in December 2001.


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