Mastroberte, Tammy
July 2004
Convenience Store News;7/12/2004, Vol. 40 Issue 9, p55
Trade Publication
The cooler doors, often found along the perimeters of the store, are one of the biggest traffic areas in a convenience store. Retailers work hard to keep these cold boxes stocked and attractive because the profit potential is great year-round. It's during this time that manufacturers release new and exciting products, and innovative promotions often take place. Major promotions usually accompany these launches. This year, Snapple Beverage Corp. teamed with a few retailers to give away a car. Whether it's running a simple sale or taking a more elaborate approach, convenience store retailers going the extra mile are seeing results from their efforts. INSET: COOL NEW PRODUCTS.


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