Realities of the Aisle

July 2004
Convenience Store News;7/12/2004, Vol. 40 Issue 9, p18
Trade Publication
Commissioned by Convenience Store News, Envirosell Inc., a New York-based behavioral market research and consulting company, took a team of researchers and set out to answer these questions and others. The information they gathered is intended to help retailers and manufacturers better understand the dynamics of the convenience store shopping trip in order to optimize store purchasing, marketing, merchandising and display, and design and layout. One of the most compelling findings in this study is that women are more active than men in convenience stores, shopping slightly more in-store sections, buying slightly more products on average and spending more money in the average transaction. INSET: Methodology.


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