TITLE

So Happy Together

AUTHOR(S)
Master, Melissa
PUB. DATE
July 2004
SOURCE
Convenience Store News;7/12/2004, Vol. 40 Issue 9, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Convenience store operators looking to increase their sales of warehouse-delivered snacks now have their own support group. The Warehouse-Delivered Snack Committee, an initiative formed and led by the American Wholesale Marketers Association, is working to drive snack category profits for retailers, following a C/SCAPE study that reinforced the higher margins offered by warehouse-delivered snacks. A major initiative in making these snacks more appealing to retailers has been the snack multi-vendor endcap, which combines the best-selling snack products from a variety of manufacturers on one rack.
ACCESSION #
13790467

 

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