Krispy Kreme Will Meet Low-Carb Challenge

July 2004
Convenience Store News;7/12/2004, Vol. 40 Issue 9, p8
Trade Publication
Blaming the low-carb dieting phenomenon for a drop in sales of its sugary and indulgent snacks, Krispy Kreme Doughnuts Inc. announced that it's prepared to adapt. Since the company's profitable surge after going public in 2000, Krispy Kreme products have been a prominent fixture in numerous convenience store chains. However, the company reported that it lost $24.4 million in the first quarter, its first quarterly loss since 2000. The company's stock has fallen by about a third in the past month.


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