TITLE

Beer Battles Heating Up

AUTHOR(S)
Laracy, Alex
PUB. DATE
July 2004
SOURCE
Convenience Store News;7/12/2004, Vol. 40 Issue 9, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Miller Brewing Co. has launched an aggressive advertising campaign in recent months, touting its product as the "president of beers." One advertisement features a mock presidential debate with a top Miller official going up against a Clydesdale, the horse made famous by Budweiser. Anheuser-Busch Cos. Inc. fought back by reverting to a classic: the lizards in the swamp. In one advertisement, one of the lizards claims that Miller's South African roots make it ineligible for the presidency.
ACCESSION #
13790460

 

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