Beer Battles Heating Up

Laracy, Alex
July 2004
Convenience Store News;7/12/2004, Vol. 40 Issue 9, p8
Trade Publication
Miller Brewing Co. has launched an aggressive advertising campaign in recent months, touting its product as the "president of beers." One advertisement features a mock presidential debate with a top Miller official going up against a Clydesdale, the horse made famous by Budweiser. Anheuser-Busch Cos. Inc. fought back by reverting to a classic: the lizards in the swamp. In one advertisement, one of the lizards claims that Miller's South African roots make it ineligible for the presidency.


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