TITLE

FTC: help needed to stop false advertising

PUB. DATE
January 2004
SOURCE
MarketWatch: Drinks;January 2004, Vol. 3 Issue 1, p9
SOURCE TYPE
Market Research Report
DOC. TYPE
Article
ABSTRACT
Reports on the U.S. Federal Trade Commission's (FTC) request for the U.S. media to help police monitor fraudulent weight-loss advertising. Factors contributing to the failure of the U.S. government to control false weight-loss advertising; FTC assessment of weight-loss advertising; Responsibilities of the FTC.
ACCESSION #
13789395

 

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