How to become an HR guru

Beagrie, Scott
June 2004
Personnel Today;6/29/2004, p21
Trade Publication
Every profession needs its cheerleaders and for human resources and the business world, they come in the guise of management gurus. These industry experts diagnose what's wrong with businesses and then later tell how to fix it, ideally rallying the troops in the process. In 1982, Tom Peters became an instant guru following the publication of the co-written "In Search of Excellence," which eulogised America's most successful companies. Presenting at a conference or seminar can be an effective way of spreading the good word as not everyone has the time or the inclination to wade through the latest collection of must-read management books.


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