TITLE

Transition revamp

AUTHOR(S)
Quilter, James
PUB. DATE
July 2004
SOURCE
In-Store;Jul2004, p29
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the importance of the transition space or the area just inside the store's front door to give impression to shoppers. Need for the transition space to be open and welcoming to shoppers; Significance of the entrance zone to set the shopper's mood; Relevance of the positioning of products as an excellent example on how to set the tone from the entrance.
ACCESSION #
13751664

 

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