Transition revamp

Quilter, James
July 2004
In-Store;Jul2004, p29
Focuses on the importance of the transition space or the area just inside the store's front door to give impression to shoppers. Need for the transition space to be open and welcoming to shoppers; Significance of the entrance zone to set the shopper's mood; Relevance of the positioning of products as an excellent example on how to set the tone from the entrance.


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