Discovery Extends EquiTrend Streak

Reynolds, Mike
July 2004
Multichannel News;7/12/2004, Vol. 25 Issue 28, p30
Focuses on the ratings achieved by Discovery Communications Inc. in a 2004 study conducted by Harris Interactive Inc. in the U.S. based on quality media and TV brands. List of cable entries which were ranked by Harris Interactive; Number of consumers who participated in the research; Significance of the survey to Discovery.


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