To Foil DVRs, Promos Will be Embedded

Donohue, Steve
July 2004
Multichannel News;7/12/2004, Vol. 25 Issue 28, p22
Reports on challenges faced by TV advertisers in reaching viewers who use digital video recorders (DVR). Implementation of in-program promotions on TV; Percentage of the audience which TV networks lose if they run a commercial in the first break; Increase in DVR penetration in U.S. households in 2004.


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