To Foil DVRs, Promos Will be Embedded
- ZAP THIS. Jaffee, Larry // Promo;Sep2007, Vol. 20 Issue 9, pAR9
The article informs that the advent of TiVo that enables television viewers to zap past the commercials has left advertisers in the U.S. looking for new ways to use the medium. PQ Media has estimated that the 2006 spending on television and film totaled $2.9 billion in the U.S. The television...
- While Rome Burns. Warren, Ray // Adweek;6/26/2006, Vol. 47 Issue 26, p10
This article presents views of the author on the existing systems to measure television audiences in the U.S. Once again, it appears the television advertising industry is battling over a new development in measuring audiences, rather than working together to advance the advertiser's ability to...
- Fall TV season sees drop in key demo. Ross, Chuck // Advertising Age;10/19/1998, Vol. 69 Issue 42, p3
This article focuses on the decline of television viewership for the 18-34 demographics in the U.S. The four major broadcast networks in the country are seeing such a significant decline in prime-time viewing by 18-to-34-year olds that some advertising agency executives are saying it is...
- Net Gains? Consoli, John // Adweek Midwest Edition;9/24/2001, Vol. 42 Issue 39, pSR18
Provides information on the condition of network television (TV) in the U.S. in 2001. Growth in network TV advertising revenue in 2000; Increase in TV viewership; Belief on the impact of the success of some reality or game shows on broadcast televisions' ratings.
- ME TV. Kerschbaumer, Ken // Broadcasting & Cable;6/13/2005, Vol. 135 Issue 24, p24
Focuses on the initiatives of the cable industry to develop giant digital video recorders (DVR) for TV viewers to personalized their on-demand video service in the U.S. Technical and content rights issues associated with commercializing the recorders; Techniques in applying DVR; Cable operators...
- Viewing to basic cable growing. // Advertising Age;2/28/1994, Vol. 65 Issue 9, special section pC-3
This section presents a graphical representation of basic cable television viewing by U.S. households from 1987 to 1993.
- New DVR Data Hints At Viewer Habits. McClellan, Steve // Adweek;1/2/2006, Vol. 47 Issue 1, p25
The article focuses on the ratings of television programs that are recorded and viewed via digital video recorders (DVRs). Nielsen Media Research Inc. (NMR) has issued its first ratings report that includes data for American television shows recorded and viewed via digital video recorders. As...
- Divergence over a decade. Lowry, Brian // Daily Variety;12/9/2009, Vol. 305 Issue 46, p2
The author offers his observations on the evolution of television broadcasting in the U.S. He points out that there are 2.86 television (TV) sets per home in 2008, which depicts an 18 percent increase from the 2000 data. Additionally, he states that the number of channels received by the average...
- DVRs Not So Hot? Kerschbaumer, Ken // Broadcasting & Cable;6/13/2005, Vol. 135 Issue 24, p26
Discusses the findings of a study conducted by ESPN on the response of U.S. television viewers to digital video recorders (DVR). Percentage of the study population who want to keep the DVR; Attitude of viewers toward video-on-demand and DVR; Types of DVR viewers.