X Marks Battle for ESPN, Startup

Reynolds, Mike
July 2004
Multichannel News;7/12/2004, Vol. 25 Issue 28, p9
Reports on the dispute between ESPN television network and the X Channel over the use of the X mark trademark. Reaction of X Channel to the demand of ESPN to cease using the X trademark; Investments of ESPN in the X trademark; Plans of the X Channel for its programming.


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