LPM Clash Heading to Senate

Haugsted, Linda; Moss, Linda
July 2004
Multichannel News;7/12/2004, Vol. 25 Issue 28, p4
Reports that Nielsen Media Research is expected to defend its local people meter (LPM) system before the U.S. Senate Communications Subcommittee due to opposition to the launching of the system in Los Angeles, California. Actions taken by the Don't Count on Us, a coalition of Afro-American and Hispanic organizations, in response to the implementation of the LPM; Reaction of Alex Nogales, president of the National Hispanic Media Coalition, and actress Anne Marie Johnson to the LPM system; Outlook of Jerry Velasco of Nosotros, an arts organization for Hispanics, on the LPM.


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